The BBC

BBC broadcaster website: www.bbc.co.uk

The BBC website complements the T.V and Radio channels that are broadcasted by the BBC. Within the site there also a number of different information pages that aren’t linked to their channels and programmes including:

• News and weather: http://www.bbc.co.uk/news/
• Lifestyle: http://www.bbc.co.uk/lifestyle/
• Money and Business: http://www.bbc.co.uk/business/
• Health: http://www.bbc.co.uk/health/
• History: http://www.bbc.co.uk/history/
• Learning: http://www.bbc.co.uk/learning/
  and many more.

The technologies used:

• Webcams for the radio pages so you can see inside the studio

Each page has a different target audience, meaning the BBC website as a whole has a very vast audience in itself. Also within the different pages, there are different levels of interaction in order to get the audiences involved with the BBC. Here are a few examples:

• The Money and Business Page:
  It has a very formal looking layout, and is targeted at business people, and mainly focuses on the economy and the stock market of the country at the moment: http://newsvote.bbc.co.uk/1/shared/fds/hi/business/market_data/ticker/markets/default.stm
  Any money or economy issues that come up on the news are also incorporated into the page; there are video and audio news, as well as actual business programmes that can be watched online. There is a section within Money and Business that concentrates on how the government are using taxpayers’ money and the rising prices of houses, called ‘Your Money’. This heading involves the audience as well, as you feel more involved: http://news.bbc.co.uk/1/hi/business/your_money/default.stm
  
• The Children Page:
  The layout is a lot more fun and colourful, which would help engage the children. There are also moving animations. The children are encouraged to learn about animals, weather, seasons, science and news such as slavery, with the Freedom Fact Files link: http://www.bbc.co.uk/worldclass/freedom_fact_files.shtml
  As well as being educational for children, they offer pages for parents on parenting and helping their children how to do better at school:
  http://www.bbc.co.uk/children/parents/
  Children can also listen to audio books online, and the BBC have a range of books online that are on the page for a week. They also have radio that are based around shows like Barney:
  http://www.bbc.co.uk/bbc7/kids/
  

Within some these different pages, there are games to help involve the audience, and on Bitesize for example, make their experience on the site more enjoyable:
♦ http://www.bbc.co.uk/schools/games/
♦ http://www.bbc.co.uk/films/quizzes/
♦ http://www.bbc.co.uk/comedy/quizzes/
♦ http://www.bbc.co.uk/eastenders/coolstuff/fun_games/quiz/fun_games_quiz.shtml
♦ http://www.bbc.co.uk/sn/games/
♦ http://www.bbc.co.uk/sn/quizzes/
♦ http://news.bbc.co.uk/sport1/hi/funny_old_game/default.stm

BBC on your mobile: what do you get?
You can get information sent directly to your phone, for example news, weather and sport. Even kids can get Newsround updates to their mobiles:
http://www.bbc.co.uk/mobile/web/what2get.shtml#wtgNews
All of this can be done in three easy steps: http://www.bbc.co.uk/mobile/web/how2get.shtml?cbbc

The BBC fundamentally uses the site and as far as I can tell no other institutions do, however phone companies may benefit from the amount of money people use by getting information straight to their phones. Any advertisements that are on the site are all by the BBC and promoting their TV programmes, mainly because they are funded by the public and therefore don’t need other institutions/companies to pay them for ads.