The Eastenders is a programme produced and broadcasted by the BBC. It enables fans of the programme to interact with the show by:
- Playing games
- Voting on issues related to the show
- Watching episodes online that they’ve missed.
- You can even watch the Square via webcam
Because the show targets families, the site is also targeted at families. The page is very colourful and informal. There are different sections to the Eastenders site:
- Helplines for serious issues covered in the episodes like bullying. This gives parents the advice on how to spot if their child’s being bullied. It also gives the Childline information so children can get in touch and voice their problems
- News on the characters and the show
- Competitions
- Fun and Games mainly for children, though there are quizzes about storylines that happened years ago which would obviously appeal to the older audiences
- Have your say
The Fun and Games page:
It’s very interactive as you get to:
- Make up your own storyline that lasts up to 10 scenes
- Give one of the characters, like Dawn, a makeover
- Do a wide range of quizzes related to the show and its characters
- Get the weekly quiz to your phone
- Create E-cards for your friends and family
The only industry that is illustrated within this site is the television industry, and everything is done by the BBC itself:
- Production: BBC
- Broadcasting: BBC 1 and 3
- Transmission: BBC
Key concepts:
- Interactivity – the fact that you can get quizzes sent to your phone, you can watch episodes online mean you’re consuming in a different way than you would have done a few years ago
- Immediacy – quick and easy to download wallpapers and get podcasts of the episodes you’ve missed
- Convenience – It means that you don’t have to watch the TV at the time that the show is scheduled. You can watch them online.
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